Reimagining fintech research for India
D91 Labs aims to better understand the financial journeys of Indians. Through our research, we bridge the knowledge and empathy gap amongst stakeholders to improve digital financial services.
Our vision ↗
The latest from D91 Labs
IN FOCUS


Can Credit on UPI drive Financial Inclusion in India?
By

Our fourth blog examines the implications of enabling credit on UPI for financial inclusion in India. Is it an effective concept or just a case of much ado about nothing?
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Women’s tenuous relationship with credit & the factors that affect their borrowing decisions
By

The second blog of the insights from the “Banking on Women” series covers our respondents’ views on credit, their borrowing patterns, and preferences for credit instruments.
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Can WhatsApp drive financial inclusion in Rural India?
By

For the 8th episode of the D91 Labs Idea Series, we have with us Pooja Haldea and Vartika Shukla, from the Centre of Social and Behaviour Change (CSBC) at Ashoka university.
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Our projects
Tales of Bharat


Women’s choice between savings and investments to gain financial freedom
By

The third blog of the insights from the “Banking on Women” series covers our respondents’ views on savings, investments and emergency funds
See more ↗


Can Credit on UPI drive Financial Inclusion in India?
By

Our fourth blog examines the implications of enabling credit on UPI for financial inclusion in India. Is it an effective concept or just a case of much ado about nothing?
See more ↗


Women’s tenuous relationship with credit & the factors that affect their borrowing decisions
By

The second blog of the insights from the “Banking on Women” series covers our respondents’ views on credit, their borrowing patterns, and preferences for credit instruments.
See more ↗


Women’s journey from access to the usage of bank accounts and digital payment platforms
By

Blog one of this series contains insights on banking habits, digital payments and household expense tracking practices among the respondents.
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Voicing Their Needs: Can Voice Technology Make Payments Easier for Digital Newcomers?
By

Our third blog of the Digital Payments for the Next Half Billion series explores if voice technology can bridge the digital divide and provide a more accessible way of making transactions digitally.
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Can WhatsApp drive financial inclusion in Rural India?
By

For the 8th episode of the D91 Labs Idea Series, we have with us Pooja Haldea and Vartika Shukla, from the Centre of Social and Behaviour Change (CSBC) at Ashoka university.
See more ↗
Fuel your mind with the latest in fintech
We publish regularly on our blog, Tales of Bharat ↗ , where we share our research on financial inclusion, fintech, and the financial journeys of Indians.
Last mile chronicles
Highlights


Women’s choice between savings and investments to gain financial freedom
By

The third blog of the insights from the “Banking on Women” series covers our respondents’ views on savings, investments and emergency funds
See more ↗


Understanding Bharat better by simplifying UX research
By

Our guest for the 7th episode of the D91 Labs Idea Series is Arjun Arora, Co-Founder and CEO of Betafi.
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Has UPI Lite solved for small-value transactions in India?
By



In our first blog for the Digital Payment for the Next Half Billion series, we explain the UPI Lite model, and its various use cases along with design suggestions for payment apps offering UPI Lite.
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About D91 Labs
D91 Labs works to boost the financial lives of Bharat and embrace financial inclusion at the grassroots level. Our aim is to help fintech companies develop digital offerings for India. D91 Labs is the first such initiative of its kind in the Indian fintech space.
Our vision ↗

Monami Dasgupta
Head of Research

Vinith Kurian
Senior Research Fellow

Rajashree Gopalakrishnan
User Research Associate