Reimagining fintech research for India
D91 Labs aims to better understand the financial journeys of Indians. Through our research, we bridge the knowledge and empathy gap amongst stakeholders to improve digital financial services.
Our vision ↗
The latest from D91 Labs
IN FOCUS
Tricked by Design: Deceptive Patterns in Indian Fintech Apps
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We conducted an audit of popular fintech apps and assessed for deceptive design used by them. Here's what we found.
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Can ‘Offline’ Drive Digital Payments in India?
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In the fifth blog of the Digital Payments for the Next Half Billion series, we explore the importance of 'offline' digital payments in furthering financial inclusion in India.
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Understanding digital payment journeys of new to UPI users
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For the 9th episode of the D91 Labs Idea Series, we have with us Beni Chugh and Srikara Prasad from Dvara Research’s Future of Finance initiative In this interview, we will delve deep into understanding the new-to-UPI user’s experience where our guests will share the findings from a behavioural study with 262 respondents from Kerala and Uttar Pradesh.
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Our projects
Tales of Bharat
Tricked by Design: Deceptive Patterns in Indian Fintech Apps
By
We conducted an audit of popular fintech apps and assessed for deceptive design used by them. Here's what we found.
See more ↗
Can ‘Offline’ Drive Digital Payments in India?
By
In the fifth blog of the Digital Payments for the Next Half Billion series, we explore the importance of 'offline' digital payments in furthering financial inclusion in India.
See more ↗
Women's obscure path from awareness to adoption of insurance products
By
The fourth blog of the insights from the “Banking on Women” series covers our respondents’ views and apprehensions when it comes to insurance policies.
See more ↗
Understanding digital payment journeys of new to UPI users
By
For the 9th episode of the D91 Labs Idea Series, we have with us Beni Chugh and Srikara Prasad from Dvara Research’s Future of Finance initiative In this interview, we will delve deep into understanding the new-to-UPI user’s experience where our guests will share the findings from a behavioural study with 262 respondents from Kerala and Uttar Pradesh.
See more ↗
Women’s choice between savings and investments to gain financial freedom
By
The third blog of the insights from the “Banking on Women” series covers our respondents’ views on savings, investments and emergency funds
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Can Credit on UPI drive Financial Inclusion in India?
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Our fourth blog examines the implications of enabling credit on UPI for financial inclusion in India. Is it an effective concept or just a case of much ado about nothing?
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Fuel your mind with the latest in fintech
We publish regularly on our blog, Tales of Bharat ↗ , where we share our research on financial inclusion, fintech, and the financial journeys of Indians.
Last mile chronicles
Highlights
Women's obscure path from awareness to adoption of insurance products
By
The fourth blog of the insights from the “Banking on Women” series covers our respondents’ views and apprehensions when it comes to insurance policies.
See more ↗
Understanding Bharat better by simplifying UX research
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Our guest for the 7th episode of the D91 Labs Idea Series is Arjun Arora, Co-Founder and CEO of Betafi.
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Has UPI Lite solved for small-value transactions in India?
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In our first blog for the Digital Payment for the Next Half Billion series, we explain the UPI Lite model, and its various use cases along with design suggestions for payment apps offering UPI Lite.
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About D91 Labs
D91 Labs works to boost the financial lives of Bharat and embrace financial inclusion at the grassroots level. Our aim is to help fintech companies develop digital offerings for India. D91 Labs is the first such initiative of its kind in the Indian fintech space.
Our vision ↗
Monami Dasgupta
Head of Research
Vinith Kurian
Senior Research Fellow
Rajashree Gopalakrishnan
Researcher