Digitisation of offline Indian merchants
In this series, we discuss the digital interventions that can benefit small and medium-sized merchants in India and take their business to the next level.
![](https://storage.googleapis.com/d91-assets/latest/Blog_8_6_873ecac36d/Blog_8_6_873ecac36d.png)
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Digitizing Traditional Retail: Promising Fintech Solutions for Indian Merchants
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![Vinith Kurian](https://storage.googleapis.com/d91-assets/latest/PXL_20220902_024125648_PORTRAIT_c3eb211a8e/PXL_20220902_024125648_PORTRAIT_c3eb211a8e.jpg)
This blog explores potential fintech solutions like diverse payment methods, improved credit accessibility, and tailored insurance offerings for offline merchants that enable meaningful 'phygital' experiences for customers.
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Bridging the Gaps: Enabling Technology Adoption for Long-Tail Indian Retail
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![Rajashree Gopalakrishnan](https://storage.googleapis.com/d91-assets/latest/Full_Size_Render_c5aaef39e7/Full_Size_Render_c5aaef39e7.jpg)
In our fourth blog, we explore several perceptions and misconceptions that retailers hold about adopting technology and identify principles and potential solutions that might help bridge this gap
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Identifying Technology Adoption Gaps Among Long-tail Merchants
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![Rajashree Gopalakrishnan](https://storage.googleapis.com/d91-assets/latest/Full_Size_Render_c5aaef39e7/Full_Size_Render_c5aaef39e7.jpg)
![Vinith Kurian](https://storage.googleapis.com/d91-assets/latest/PXL_20220902_024125648_PORTRAIT_c3eb211a8e/PXL_20220902_024125648_PORTRAIT_c3eb211a8e.jpg)
In this blog, we uncover the barriers to long tail retailers' access to digital tools. Using formative research, we chart technology usage across various stages of their retail businesses.
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Imagining Digital Solutions for Small and Micro Retailers of India
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![Rajashree Gopalakrishnan](https://storage.googleapis.com/d91-assets/latest/Full_Size_Render_c5aaef39e7/Full_Size_Render_c5aaef39e7.jpg)
Our second blog in the series on digitising Indian retail businesses covers the various digital tools available and how they could benefit a small or micro retailer
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Digitizing Small and Micro-Merchants in India - What’s missing?
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![Monami Dasgupta](https://storage.googleapis.com/d91-assets/latest/Monami_Dasgupta_39ecae917c/Monami_Dasgupta_39ecae917c.jpg)
![Vinith Kurian](https://storage.googleapis.com/d91-assets/latest/PXL_20220902_024125648_PORTRAIT_c3eb211a8e/PXL_20220902_024125648_PORTRAIT_c3eb211a8e.jpg)
Our first blog of this series explores the current landscape of small and micro-merchants in India and the potential for digitization to improve business outcomes.
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