Decentralising E-commerce: Anup Pai on ONDC & eSamudaay
Our guest for the 5th episode of the D91 Labs Idea Series is Anup Pai, Founder, and CEO of e-Samudaay.
E-samudaay is a collective aiming to empower entrepreneurs with DIY digital tools which can enable them to run digital businesses, serve their communities, and spark grassroots local innovations
In this interview, we ask Anup about his journey of building e-Samudaay and what that means for small-scale sellers in India. Anup is building e-Samudaay for Tier 3,4 and 5 cities and has already demonstrated it's potential for the sellers of Udupi.
In recent times, Govt. is testing the Open Network for Digital commerce (ONDC) which aims to improve discoverability for small sellers and decentralize the e-commerce experience for them. Anup shares with us e-Samudaay's plans to participate in ONDC and offer a revolutionary experience for the millions of sellers in Bharat.
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