Playbook: Designing Financial Products for the Women of Bharat

By

Proposing ideas and interventions across the user journey by leveraging the insights collected from interviews in the Banking on Women series.

Women's obscure path from awareness to adoption of insurance products

By

The fourth blog of the insights from the “Banking on Women” series covers our respondents’ views and apprehensions when it comes to insurance policies.

Women’s choice between savings and investments to gain financial freedom

By

The third blog of the insights from the “Banking on Women” series covers our respondents’ views on savings, investments and emergency funds

Women’s tenuous relationship with credit & the factors that affect their borrowing decisions

By

The second blog of the insights from the “Banking on Women” series covers our respondents’ views on credit, their borrowing patterns, and preferences for credit instruments.

Women’s journey from access to the usage of bank accounts and digital payment platforms

By

Blog one of this series contains insights on banking habits, digital payments and household expense tracking practices among the respondents.

#20 Arundathi | Chief of all trades

By

No matter how much I have studied, the environment in a village is such that most of us are not very technologically savvy and are unaware of how to transition to the digital age without assistance.

#19 Raksha | Mastering the hustle culture despite setbacks

By

Several times, irrespective of my skill sets, organizations have decided not to move forward with me because I don’t have the right qualifications on paper.

#18 Farah | Silver lining of cloud kitchens

By

I am not aware of how to do things online, so I rely on my husband to manage my finances. But with the right guidance, I hope to change that for myself soon.

#17 Pavitra | The power of starting small

By

I am happy where I currently am because there have been many ups and downs in my life before. Therefore, I feel as long as things are going smoothly, it’s fine.

#16 Mary | Carving out a niche for herself

By

Sure you need money to do things, but thinking about personal development is also important and money is not the only factor that comes into play.

#15 Dimple | Inspiring hope for rural business women

By

To be honest, in the initial phase of my journey a lot of people have tried to fool me for the simple reason that I am a woman.

#14 Deeksha | Credit in the time of Covid-19

By

In order to be able to move forward with finances, it is important to be able to trust the system or the person who is willing to guide you.

#13 Priya | Tailoring her financial future

By

Whenever I want to make an investment, I talk to my husband as he is very supportive or even my father-in-law sometimes because according to me male members have a lot of knowledge about these things.

#12 Anjali | Coping with a chequered life

By

The general financial advice anybody would give you is to have six months worth of your salary in liquid cash, but that is not the case for me.

#11 Pragati | Investing in a brighter future

By

I invest to have a better lifestyle. I am trying to stabilize my career as I want to become financially independent and early retirement is an aspiration for me.

#10 Zainab | Building structures to building narratives

By

I believe that in case an emergency arises, we should be in a financially stable position to fight that. I never want to be in a situation where I have to go to someone else and ask for money.

#9 Anupama | From being digital first to digitizing other women

By

So what happens in villages is that people really try to fool you when you are a woman and think that you don't understand what has to be done in terms of financial matters.

#8 Bhakti | Re-entering the workforce after 12 years

By

In my house, though I am the most comfortable with digital payments, somewhere my decision-making becomes weak when it comes to financial matters because I have been dependent on my husband till now.

#7 Sandhya | From IT to agri-entrepreneurship

By

If my parents hadn’t told me the importance of investing, I probably wouldn’t have started. Having a service that increases awareness about finances will definitely benefit everyone.

#6 Preksha | Investing in kids, at home and at work

By

Not everybody is from the banking sector, so a platform to help bridge the financial knowledge gap will make it much easier for the masses to grasp things without feeling like we are lacking.

#5 Ritika | From teaching kids to learning business

By

Initially, most of my investments were for my children, but now they're old enough and don't need it. Since that money and my Guwahati flat rent had accumulated, my brother suggested that I invest it.

#4 Bhavana | One Mandala at a time

By

Initially, it hurts to pay for investments every month because that money cannot be used for other things, but eventually when you see your money grow, it feels great.

#3 Susan

By

For me, trust and confidence in the institution is of utmost importance when taking financial decisions such as loans because there are a lot of swindlers who try to extract money from a debtor.

#2 Tara

By

As solo entrepreneurs, we should always fix the cost of our effort because if we were to hire somebody else, they would have also taken their share.

#1 Rachana

By

In my life, I have learned the hard way about the value of financial knowledge and so I am educating my daughter about finances at a young age itself.

Banking on women

By

Introducing a series chronicling the financial journeys of the women of Bharat